Public Relations Colloquium: Managing Crisis in a Digital Media Environment

"Managing Crisis in A Digital Media Environment"
Date: 4th December 2014 (9 a.m - 5 p.m.)
Venue: Dewan Al-Ghazali, UiTM Shah Alam

"Public Relations Colloquium : Managing Crisis in a Digital Media Environment" is an event organized by final year Degree students of Mass Communication, majoring in Public Relations (MC242S5B).

The Colloquium objective is to:

1. To educate future public relations, communication and media practitioners on the challenges of digital crisis communication to safeguard reputation of the organization.

2. To develop and strengthen networking and relationship between academia and the communication and media industry through sharing sessions on strategic communication.

3. To develop planning and organizational skills of final year public relations students through their involvement in organizing a national programme.

The Colloquium is aimed to create a discussion on how to prepare audiences including media practitioners in managing crisis in the digital world. It is also a good platform to attain professional point of views in regards to the current crisis and issues, apart from allowing the audiences to achieve new perspective and motivation.

For more information about Public Relations Colloquium: Managing Crisis in a Digital Media Environment, visit https://www.facebook.com/PRColloquium .Follow their progress on Twitter @PRColloquium and Instagram at PRColloquium

For any inquiries, please contact:

Farieza Diana (014-2552538)

Ersyazuddin (018-2170739)

Fariza Aniah (012-3902423)

Ain Halim (017-2884020) 

Or email: colloquium2014@yahoo.com.my

Being More: Helping UiTM University Students and Lecturer Discover the Latest in Malaysian PR Industry Requirements

Just one semester away from entering the industry,  27 public relations students from UiTM – Malaysia’s largest local university – visited essence Burson-Marsteller to understand the real-life requirements of professional agency work.

Accompanied by their lecturer, Associate Professor Dr. Kiranjit Kaur, the students had a robust discussion session with essence Burson-Marsteller’s Managing Directors, Elliza Rahim and Joshua Purushotman on key industry expectations for interns as well as new graduates.

The eBM team shared key best practices and case studies surrounding the variety of consultancy work in the Malaysian market as well as information on its TalentCorp-recognized internship program. essence Burson-Marsteller has multiple awards from Malaysia and internationally, including the recent regional win at the ASEAN A&M Awards and being honoured at the Malaysian PR Awards with Gold Award for crisis management work. 

-Taken from essence and Burson-Marsteller-

For more information about essence and Burson-Marsteller, visit http://www.my-essence.com/

Media Training Seminar

Salam MC242 students,

Don't forget to attend Media Training Seminar tomorrow brought to you by IPRMSA UiTM and Weber Shandwick (an internationally based and recognized PR agency). Details are as the following:

DATE: 31/10/2014 (tomorrow)

VENUE: DKA, Fakulti Kejuruteraan (6th floor)

TIME: 2.30pm - 5.30pm (after Friday Prayers)

ATTENDANCE: Compulsory for all MC242 classes semester 1 - 5 (except for class 1B and 2A as they have class 2.30pm onwards on Friday). - letter stating attendance compulsory has been signed by Timbalan Dekan FKPM

TOPICS COVERED IN SEMINAR (as updated by our guest speaker today, Mr Hairuddin):

1) The PR Agency

2) Agency - client relationship 3) Media Relations

As suggested by our guest speaker tomorrow, he suggested that MC242 students do some read-up on the media landscapes in Malaysia such as the dailies, magazines, broadcast and as well as the online news portal to understand the seminar better tomorrow.

Attendance will be taken tomorrow during registration at Dewan Kuliah A. Please pass this info to other MC242 students that have not received it yet.

Thank you.

Road to Pitas: Embracing Youth

“Road to Pitas: Embracing Youth” is a project by the final year public relations students of Universiti Teknologi MARA (UiTM), as a requirement of the Public Relations Counselling Project (PRO652) course. The project is a collaboration of the MC242S5A students with Institut Onn Ja’afar (IOJ) under the supervision of Associate Professor Dr. Kiranjit Kaur. Support will also be pursued from Tabung Amanah Pembangunan Akademik (TAPA) and organizations which are willing to contribute in terms of cash and kind.

This project’s objectives are:

(1) to organize a motivational mentor-mentee programme with Sekolah Kebangsaan Pinapak in Pitas

(2) to support Institut Onn Ja’afar on the #FIXPITAS programme by assisting them with 360 social media campaign

(3) to build relationship and networking between the academia and the media industry through the #FIXPITAS programme

(4) to build entrepreneurship, planning and organizational skills of the students, and (5) to nurture and cultivate volunteerism spirit among youth.

IOJ is currently working on a new project in championing this issue that is called “#FIXPITAS”. “#FIXPITAS” is a campaign to collect funds to help build a 14km road that connects the village to the town. Hence, we will be assisting IOJ in their 360 media campaign focusing on social media and to create visibility of plight of Pitas villagers in Pitas. 

Besides assisting IOJ, we will organize our own a one day programme called “Road to Pitas: Embracing Youth” at Sekolah Kebangsaan Pinapak. It will include coordinating the basic needs (clothing/books/stationeries/bags and etc), donation and distribution to the youth, motivational and sharing session as well as sports carnival or also known as sukaneka to boost their confidence and self-esteem. 

This project will be organized on the end of November to coincide with the IOJ programme on building the bridges and roads in the Pitas village. 

Additionally, the students will also strive to raise funds, including through entrepreneurship, planning and organizational skills. Optimistically, the project would generate the impact of making the Pitas more exciting alongside creating a chance for them to improve their life and economy as well as helping to open up the eyes of Malaysians to channel assistance for them.

For more information about Road to Pitas: Embracing Youth, visit https://www.facebook.com/fixpitas .Follow their progress on Twitter @FIXPITAS .

Caring For Community

UiTM Combats Dengue

Aku Ikon Patriotik #AkuIP

Salam.. Warga PR yang dikasihi, jika anda mempunyai ketahanan fizikal seperti berlari, berenang, berkanu, mendaki serta mempunyai pengetahuan am yang baik, anda digalakkan untuk turut serta sebagai peserta untuk program "Aku ikon Patriotik".

Aku Ikon Patriotik merupakan satu pertandingan terbitan TV3 dengan kerjasama Biro Tatanegara (BTN), Jabatan Perdana Menteri yang dilaksanakan sebagai platform program patriotisme yang berbentuk lebih santai dan boleh diikuti oleh semua lapisan masyarakat.

Pertandingan berkonsepkan perlumbaan realiti yang bertemakan ‘Anak Malaysia Jiwa Merdeka’ ini akan diadakan pada 14 Ogos 2014 hingga 17 September 2014 selama lebih kurang 35 hari. Sila layari http://www.ikonpatriotik.com/ untuk maklumat lanjut..